Castro, JoãoRainaldi, Luca2022-06-032022-06-032022-01-192021-12-15http://hdl.handle.net/10362/139333The collective paper aims to analyze the current trends and challenges of the automotive industry and identify the main drivers of transformation within the sector. Automakers continuously need to respond to the environment and shifts in consumer preferences. This paper aims at understanding possible measures to adapt the traditional business model of car manufacturers towards new mobility solutions. Based on the literature review, three innovative business models were examined: car sharing, multi-sided platforms and subscription models. A quantitative survey was conducted in Italy to analyze consumer perceptions and demonstrated attractiveness for more sustainable and connected business models.engSustainabilityBusiness modelBusiness model innovationAutomotive industryConsumer perceptionsMobility servicesCar sharingMulti-sided platformsSubscription modelmaster thesis202998070