Social Entrepreneurship InstituteMorais, Nádia Rodrigues2013-07-112013-07-112011-06http://hdl.handle.net/10362/10096A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsVitamimos is a social enterprise focused on making people healthier, through the promotion of healthy eating habits, cooking and exercise. This paper aims to develop a positioning strategy for the company using management skills to help Vitamimos decide on its priorities and next steps. Through an analysis of the company’s activities and development, it was possible to understand its main issues and make the necessary recommendations. The objective is to increase Vitamimos' sustainability, enabling it to succeed and potentially be replicated, while maximising its social impact.engSocial entrepreneurshipStrategic positioningNutritionObesitymaster thesis