Caetano, InêsBadari, Costanza Carola2025-04-012025-04-012025-01-242024-12-17http://hdl.handle.net/10362/181751(100 words maximum): Sustainability has emerged as a critical priority in motorsports, a resource-intensive sector. This study examines how MotoGP, under the management of Dorna Sports, integrates sustainable practices to balance sporting performance, environmental responsibility, and economic value. By critically analyzing operations, brand perception, and stakeholder relationships, the research explores the impact of sustainability on MotoGP’s operating model and public image. The findings highlight key innovations and initiatives that position MotoGP as a benchmark for sustainable transformation, offering valuable insights for the motorsport industry and the broader automotive sector.engSport managementMotoGpDorna SportsMotorsportsSustainabilityInnovationsTriple bottom lineGreen governanceSocial impactSponsorsSustainable marketingCircular economyBrand awarenessMotoENon-endemic sponsorsSponsorship strategyGreen operationsSustainable logisticsCarbon footprint reductionCalendar optimizationSustainable practicesFreight operationsYoung generationsRebrandingmaster thesis203925599