Is prevenir able to become more financial sustainable by leveraging it´s existent business inits? I how can prevenir´s business units differentiate themselves from competitors and develop a long-term competitive advantage

Pita, José MiguelPereira, Débora Alexandra Das Neves Matos2024-09-032024-09-032023-01-242023-01-24http://hdl.handle.net/10362/171072The following paper explores how Prevenir's business units may distinguish themselves from diversified competitors and build a long-term competitive advantage. First, a market study of BUs' public and private competitors is presented. A SWOT-TOWS matrix was created to identify differentiated strategies to guide the STP analysis. According to the STP model, Prevenir should target B2C students, teachers, student representatives, and B2B schools, universities, and companies. Prevenir positions as a low-cost provider with a good service offering in a market where other players already exist. Thus, a value offer based on competitive points of distinction was created to contest market space.engManagementSocial enterpriseSegmentationTargettingPositioningCompetitorsSwot-towsValue-proposition.Is prevenir able to become more financial sustainable by leveraging it´s existent business inits? I how can prevenir´s business units differentiate themselves from competitors and develop a long-term competitive advantagemaster thesis203316711