Kolouchová, DanielaCunha, Rita Campos eSarmento, Filipe Sayal Real de Almeida2017-04-202019-07-012016-07-08http://hdl.handle.net/10362/20514CEMSThe Business Project with Groupe SEB had as main objective the assessment of KRUPS’ main competitors’ communication in the Czech Republic along with an understanding of the key messages and benefits that consumers wanted to hear and see. Thus, our final output would be a suggestion of a unique communication strategy that would allow KRUPS to capture the market share it desired. This understood, we can say that, summarizing, this Business Project wanted to answer one main question: How should we communicate KRUPS’ new Full Auto coffee machine in the Czech market?engKRUPSCommunicationFull automaster thesis201529971