Brinca, PedroDornberge, Tim Loïc Simon2026-01-302026-01-302025-01-132025-01-09http://hdl.handle.net/10362/199882This thesis investigates the determinants of football player market valuations in Europe’s top five leagues, integrating traditional metrics such as age, performance, and contract duration with emerging factors like social media influence and international success. Using advanced econometric models and panel data, the study reveals the interplay of historical benchmarks, granular performance analytics, and branding dynamics. Findings emphasize the growing importance of off-field factors like digital presence and simultaneously the diminishing relevance of nationality and league factors in shaping market values. The research offers actionable insights for stakeholders to refine valuation strategies, bridging gaps in sports economics literature.engPlayer valuationSports economicsSocial media influencePerformance analyticsMarket dynamicsmaster thesis204127823