André, RosárioNobre, Nuno Alexandre dos Santos2024-10-112024-10-112024-02-012023-12-20http://hdl.handle.net/10362/173366This report, which is part of a broader Equity research on Accor Hotels, intends to analyze the market in which the company operates, how the key players in the industry behave and to study the fundamental value drivers of the sector. Analyzing the value drivers, and identifying the challenges and opportunities present in the industry becomes crucial to understand how Accor’s performance might be impacted by broader factors, especially in a time of significant uncertainty in the global economy. Furthermore, the historical performance of the company, namely in terms of ADR, OR and RevPAR, will also be analyzed, which will reveal to be important to make the appropriate forecasts of the company’s value drivers. This analysis will ultimately reinforce the importance of Accor in the hospitality industry at a global level.engEquity researchTourism sectorLodging and travelAccorhotelsmaster thesis203603745