Lages, Luís FilipeHabib, Yaseen Anil Gois2025-03-212025-03-212024-09-302024-09-10http://hdl.handle.net/10362/181040The automotive industry is facing a disruptive change. Throughout the years, sustainability has gained an extreme importance, forcing car manufacturers to shift towards electrification and invest in top notch technology to meet changing consumer demand. This paper analyzes in depth how this change was managed as a team during three intensive weeks of hard work. The first section focuses on the performance of Eco Motion during six years using frameworks, data, and theory to support the intuition behind each move. The second section reflects on two critical incidents that took place, emphasizing the importance of teamwork, communication, and personal development.engSustainabilityBusiness in practiceAutomotive industryTeamworkElectrificationStrategyElectric vehiclesSelf-reflectionSimulationConflictConfidenceMarketingOperationsEnvironmentmaster thesis203902823