Santos, VascoNeves, Gonçalo Nuno Diniz das2019-05-062019-05-062019-01-18http://hdl.handle.net/10362/68747Will the new generation products in regards to smoking be successful? We answer this question by (i) understanding what the new products are, (ii) extensively analyzing the literature addressing the evolution of the tobacco industry – its history, players, health concerns and perception on the customer side, (iii) understanding who the consumer is and (iv) benchmarking our investigation with other countries where this technology is more present. We conclude that as the products are right now do not have enough competitive advantage to substitute the cigarette, only to be used as complementsengNew generation productsTobaccoHealthInternationalizationmaster thesis202224589