Castro, JoãoStroh, Felix Constantin2022-10-182022-10-182022-01-192021-12-17http://hdl.handle.net/10362/144809The collective paper aims to analyze the current trends and challenges of the Automotive Industry and identify the main drivers of transformation within the sector. This part analyzed the current state of Dealerships and their transformation throughout the digitalization of the industry. The goal was to identify the main drivers of change disrupting the Dealerships in their current form of business. The findings of this paper indicate that Car Dealerships will play an essential role in the future of automotive retail, but not in their current form. Interactive showrooms enable a unique customer experience while Dealerships operate within an omnichannel framework. Data will be a key to understanding customers' preferences and needs, while the convenience of customers and the Personalization of processes must be the main priority throughout.engDigital transformationOmnichannelAutomotive industryCustomer experienceCar dealershipsDisruptive changesmaster thesis203063546