Santos, Vítor Manuel Pereira Duarte dosKadiri-Yamani, Hind2021-01-272021-01-272020-12-11http://hdl.handle.net/10362/110806Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementThis work project paper aims to develop an adaptable framework for organizational creativity as a new way for companies to gain competitive advantage over their rivals. It does so by searching and identifying the principle factors that affects organizational creativity and studying the most important creativity techniques. Additionally, the strategy behind this new model of organisational creativity, relies on knowledge management as a background model. This background process fits perfectly with the new proposed model and explains the right flow of information that encourages information creation and thus promotes creativity and innovation. This model has a very wide perspective and can be applied to multiple fields and industries. This project works includes in the annexes various tools and creativity techniques that support the model. Each phase of the model require some tools to be implemented. These tools may differ from one industry to another. Therefore, and according to the field of application, the right tools much be selected to be used in the application of the new model.engOrganizational creativityCompetitive advantageFactorsFrameworkInnovationmaster thesis202586871