Casquinho, ConstançaSousa, Milton deCunha, Rita Campos eHolzbach, Jessica2017-04-242019-07-012016-07-08http://hdl.handle.net/10362/20533CEMSThe multinational food processing company BRF S.A., which is routed in Brazil, faces the challenge to keep up with the recent innovations within the foodservice market. This work project is set up as a case study, which investigates how to digitize the relationship between BRF and its business clients, with the aim to uncover cost efficiencies and increase customer satisfaction. The focus of this project is to innovate the state of the art in sales and customer service by the usage of the Design Thinking methodology.engBRF S.AFoodserviceDigital innovationCRMBig dataDesign thinkingCase studye-CRMmaster thesis201530040