Major, EuclidesHanel, Dominik2022-10-212022-10-212022-05-212021-12-16http://hdl.handle.net/10362/144889This business plan is prepared as part of a work project at the NOVA School of Business and Economics. The Fernweh company is established in the spirits industry and exploits existing innovation potential. Due to increasing health awareness within society, the demand for innovative, sustainable, and organic products grows immensely. The company will offer an alternative to well-known liqueurs and spirits by using trending and traditional ingredients. This business plan will focus on the company's positioning and market entry. The long-term goal is to consolidate the company economically to offer consumers the best possible quality drinking experience.engEntrepreneurshipBusiness planSpirits industryFood and beverage industryLiquor companymaster thesis203064941