Marques, CarlosLoderer, Lea Virginia2016-08-052019-06-202016-062016-06http://hdl.handle.net/10362/18631Recently, a shift away from ownership towards pay-per-use concepts could be noticed throughout all industries. In the field of mobility, this trend is seen mainly in car sharing, a vehicle service for assigned members. The urban mobility sector has been transforming itself throughout the last years: car sharing has been growing tremendously, but there is still a big room to foster its position as sustainable mean of transport. In the following work project, the German car sharing market is put into focus, delivering profound insights about consumer perceptions and profiles. The objective is to give recommendations on how this sector can leverage and increase significance. This is done by an analysis about the value car sharing is offering to its consumers, while assessing their expectations and experiences by an empiricalquantitative approach. Recommendations to increase popularity for car sharing among consumers are elaborated based on the results of this project.engCar sharingSharing economyConsumer insightsSustainable mobilityTransportationmaster thesis201524279