Okhmatovskiy, IlyaLi, Cedric Tangchen2025-08-082025-08-082025-01-302024-12-17http://hdl.handle.net/10362/186202Micromobility is revolutionising urban transportation, addressing challenges such as congestion, emissions and limited accessibility. Central to this transformation is business model innovation, which enables operators to adapt to evolving user needs, regulatory landscapes and environmental priorities. This thesis explores the use of models like subscription services and mid-term rentals, demonstrating their potential to stabilise revenue streams and foster customer loyalty. By leveraging advanced technologies such as AI, IoT and predictive analytics, operators can optimise operations and reduce costs. The study underscores the importance of aligning innovative business strategies with sustainability and multimodal integration, positioning micromobility as a cornerstone of future urban mobility.engMicromobilityBusiness model innovationE-mobilityMobility as a Service (MaaS)Business model patternsUrban mobilitymaster thesis203962273