Gardete, PedroKampmann, Julia Constanze2024-05-032024-05-032023-01-192023-01-19http://hdl.handle.net/10362/166931The qualitative research consists of the preliminary expert and consumer interviews with the purpose of validating the findings of the literature review and get first impressions of the current market situation and consumer perceptions. Both interviews added value to the literature review and generated specific knowledge on the German market. The consumers’ perception is often characterized by disgust but also by quality, being healthy, and sustainable. There is low to no perception about insect-based food due to lack of knowledge about entomophagy, its benefits and missing prevalence in retail stores.engInsect-based foodInsect-based barsGerman marketQualitative researchField trialmaster thesis203364309