Santos, Vítor Manuel Pereira Duarte dosPereira, JorgeAdelabu, Babatunde2017-10-232017-10-232017-08-03http://hdl.handle.net/10362/24454Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementThis article set sights on aligning Business with Information Systems. The continuous alignment of business and IT in a rapidly changing environment is a grand challenge for today's enterprises. It has been a cause for concern by organizations or by managers who recognize the importance and benefits that this alignment brings to organizations. The information systems should be seen as a blend of people, processes and technology structured in order to be capable of achieving the business goals. This article will present the ways which companies can make maximum returns on investment into Information systems, assessing the comparative importance of each information system to business, with a focused study on the Telecommunication industry. The main contributions of this work are the CRUDi framework as a tool to improve alignment between business and IS strategies and the CRUDi survey and its results qualifying the Telecommunication industry’s opinion regarding the relative importance of processes and investments.engCRUDiframeworkInformation Systemsinvestmentmanagementmaster thesis201735709