Baptista, JoãoCzarnecki, Jan Władysław2026-02-192026-02-192025-10-032025-09-05http://hdl.handle.net/10362/200525Building on the Nova SBE Business in Practice simulation, this dissertation analyzes VoltEDGE’s performance through the lenses of strategy, operations, and innovation departments. The firm pursued rapid electrification, portfolio growth, and capability development through upfront investments in factories, R&D, and sustainability. Overall, the performance was positive, with long-term value creation and market share growth outweighing short-term inefficiencies in scaling and inventory management. Complementing the firm analysis, a reflective section explores communication misalignment and feedback integration in cross-functional teamwork. The reflection translates incidents into lessons for adaptive leadership, self-awareness, and effective stakeholder alignment in consulting-oriented environments.engAdaptive communicationDays of inventoryElectric vehiclesFactory utilizationFeedbackFirst mover advantageLeadershipMarket shareMisalignmentSelf-awarenessSimulationSustainabilityValue addedmaster thesis204129222