Naranjo-Zolotov, Mijail JuanovichMarques, Mariana Falcão Trovão Silvério2024-02-262024-01-31http://hdl.handle.net/10362/164145Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe use of information and communication technologies has increased exponentially, leading to a significant growth of digital interactions between people compared to physical interactions. This space of digital interactions creates an attractive environment for negative behaviors, such as cyberbullying. The aim of this study is to analyze how personal and technology factors influence cyberbullying perpetration and victimization. For this purpose, a theoretical model was built, and an empirical study was conducted (survey collected data), with a sample of 197 adult responders. Results show that gender, awareness, and technology exposure represent significant variables to explain both cyberbullying victimization and perpetration and age only influences cyberbullying victimization.engCyberbullyingcyberbullying victimizationcyberbullying perpetrationtechnology factorspersonal factorsSDG 3 - Good health and well-beingSDG 16 - Peace, justice and strong institutionsmaster thesis203538463