Risques, InêsMaincourt, ChristopheNing, Zhiyue2025-08-282025-08-282025-01-172024-12-17http://hdl.handle.net/10362/187078This paper explores the potential for El Corte Inglés (ECI) Lisbon to emerge as a must-visit destination for international tourists by focusing on luxury retail strategies. The study analyses global and Portuguese tourism, luxury retail, and consumer behaviours. Methodologically, primary data from a tourist survey and interviews were conducted. As a focus, specific tourist services that ECI Lisbon provides will be analysed, around which relevant recommendations are given. The research eventually put forward propositions that highlight building up a holistic concierge for tourists.engTravel retailLuxuryTourist servicesEl Corte InglésDepartment storemaster thesis203989961