Han, QiweiCarrasqueiro, Bernardo Fernandes2025-02-242024-01-102023-12-20http://hdl.handle.net/10362/179658This thesis explores "E2E Gestão Operacional de Gama," a transformative initiative within Sonae MC's Center of Excellence (CoE) Assortment. Focused on planning, implementing, and strategically managing assortment, the study highlights the role of Business Analytics tools within an organization. This departure from conventional methods propels the CoE Assortment team to the forefront of retail innovation, offering insights into improved data accuracy, real-time analytics, and efficient handling of larger datasets within the evolving landscape of Assortment ManagementengAssortment managementShelf space estimationData-driven retailBig datamaster thesis203867483