Zózimo, RicardoBunse, Johannes Georg Bruno2025-02-252025-02-252024-06-212024-01-31http://hdl.handle.net/10362/179777This study examines public perception of the chemical industry and investigates whether incorporating Circular Economy practices can enhance this perception. While existing research primarily addresses public attitudes towards chemistry in relation to education and chemical hazards, the link between the industry's products, sustainability practices, and public perception remains underexplored. This exploratory research, involving a survey of 123 participants, utilizes multilinear regression analysis to identify strategies the chemical industry can adopt to mitigate public stigmatization. The findings highlight the potential for sustainability initiatives like Circular Economy to positively shift public attitudes and suggest avenues for industry engagement and communication.engChemical industryCircular economySustainabilityChemophobiaPublic perceptionmaster thesis203867068