Alberti, StefanoBrites, Ana Rita Beato2017-04-072019-06-012016-07-06http://hdl.handle.net/10362/20452CEMSThe B2B division of WishList has just completed a new service called the “API web service” that enables the display, sale and request of products on third party’s websites. The service goes beyond the concept of gift voucher, the normal offering of the firm, and opens a new line of business to WishList, allowing the access to different sales channels. This paper analyses the three potential markets for the service and concludes on the attractiveness of the e-commerce sector for the company’s new proposition, to which a list of companies to target is presented.engAPI web serviceE-commerceLoyaltyHRmaster thesis201528878