Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?

Velosa, JorgeMelo, Madalena Tito de Morais Pires Severim de2015-05-112015-05-112014-05http://hdl.handle.net/10362/14920engMarketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?master thesis201475685