Peralta, SusanaAlfaiate, Joana Filipa Lourenço2024-09-022024-09-022023-10-042023-10-04http://hdl.handle.net/10362/171038This work project has the purpose of analyzing if there is an association between ICT adoption and Total Factor Productivity (TFP) on Portuguese firms. Focused on the usage of website and social media, data from Portuguese firms throughout the years 2008-2021 has been used, including financial and economic variables. Overall, results show that having a website shows a strong positive significant association with TFP, while social media, although with still significant results, appears to have a lower association. Among all functionalities and goals for companies to adopt these technologies, using them to recruit appears to be highly significant.engProductivitySocial mediaWebsiteDigital transformationmaster thesis203517016