Castro, JoãoCalheiros, Maria Do Pilar Marçal Pujol2025-02-212025-02-212024-01-102024-01-10http://hdl.handle.net/10362/179513This paper provides a comparative analysis of Artificial Intelligence (AI) adoption within the industries of Consulting, Banking, and Human Resources. Using the authors' professional experiences in Accenture, KPMG, Banco de Portugal, and Mercer, this paper examines the adoption and impacts of AI in these specific companies. The research also assesses the impact on efficiency and discusses the challenges encountered. Furthermore, a cross-industry comparative analysis is conducted, revealing distinctive approaches and commonalities in how these industries apply AI technologies. The individual component delves into Accenture's adoption of Artificial Intelligence, examining the challenges and identifying gaps in its implementation. Through a detailed analysis, the study aims to contribute valuable insights to Accenture's ongoing AI journey.engArtificial intelligenceCross-industry analysisStrategic ai integrationAi adoption challengesmaster thesis203865243