Okhmatovskiy, IlyaScheiwe, Florian2022-10-212022-10-212022-01-282021-12-17http://hdl.handle.net/10362/144887This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It introduces the business model innovation of the “order–cook –delivery” model. A detailed explanation of the business model and differences to the existing “order & delivery” and “fully integrated” business models will be highlighted. Furthermore, this thesis highlights advantages of the business model innovation and proposes a profound implementation to maximize benefits from the innovation. In addition, three strategic adjustments support this project to improve BM in the OFD industry.engStrategyBusiness modelBusiness model innovationMulti-sided platformsNetwork effectsOnline food deliveryStrategy innovationStrategic business modelsAppmaster thesis203063694