Guerreiro, SérgioMajor, EuclidesFerreira, Sara De Castro e Brito2024-05-102024-05-102023-01-192023-01-19http://hdl.handle.net/10362/167210Although innovation has been present in our society for centuries, it is mainly related with specific fields. Approaching innovation as a social science has not received enough attention and there are still Social Innovation projects inadequately understood and executed. This study aims to find the possible challenges of implementating Food and Beverage options in the context of Social Enterprises on universities, both conceptually and practically addressing subjects such consumer understanding and awareness towards Social Enterprises and Social Innovation concepts, the consequently buying-behavior impact and the existence of an intention-behavior gap when purchasing in a social context.engSocial scienceSocial innovationFood and beverageSocial enterprisesUniversitiesConsumer behaviorIntention-behavior Gapmaster thesis203364236