Velosa, JorgeLourenço, CarolinaSerrão, Francisca Falcão Ferreira Sereno2020-11-122025-01-062020-01-242020-01-06http://hdl.handle.net/10362/106987engGalloGeographic expansionHungaryHealthyMarketing strategySegmentationTargetingPositioningGallo: brand launch in Hungary, evaluating the potential geographic expansion to this marketmarketing strategy for Gallo in Hungarymaster thesis202495698