Customer analysis in the Portuguese toy market a customer relationship management project for science4you: Report: D – Strategic Analysis and Recommendations on CRM for the Independent FOMO Adult Segment

Kemna, LenaCasquinho, ConstançaNogueira, Maria do Carmo Vaz Portugal Pinto2021-01-132021-05-222020-06-012020-05-22http://hdl.handle.net/10362/110139engBrand managementCustomer analysis in the Portuguese toy market a customer relationship management project for science4you: Report: D – Strategic Analysis and Recommendations on CRM for the Independent FOMO Adult Segmentmaster thesis202524159