Miguel, António FreitasVecchia, Alberto2026-03-062026-03-062025-06-182025-06-18http://hdl.handle.net/10362/201020This master's thesis contains an in-depth assessment of Williams Sonoma Inc. financial performance and compares how effective the Company’s strategy has been in delivering shareholder’s value in relation to peers’ performance. It provides a forecast of the Company’s future financial metrics under a variety of scenarios and market conditions arising from different macroeconomic, microeconomic and geopolitical environments with particular attention to the impact of US trade policies on forecasted financial results. The report finally incorporate all the previously described analysis into a fair market value of Williams Sonoma Inc. stocks suggesting a potential course of action.engCorporate valuationDcfFurnitureCookwareE-commerceComparable company analysisForecastingWilliams SonomaRetailOmnichannelTariffsHome furnishingConsumer spendingHome salesmaster thesis204131030