Okhmatovskiy, IlyaBeyer, Felix Julius Gonzalo2022-08-242022-08-242022-06-022022-05-20http://hdl.handle.net/10362/143228The German banking sector is undergoing drastic transformation. Technology has enabled new business models to develop, forcing traditional players to adapt. Neobanks represent the most recent business model in retail banking, but their business model still faces substantial vulnerabilities, limiting sustainable profitability and competitiveness. The aim of this thesis is to make specific recommendations on how the business model of Neobanks can be optimized, by proposing strategies to eradicate current weaknesses. Semi-structured interviews and available banking literature compose the main sources of information to derive information for a superior Neobanking business model.engStrategyBusiness modelBusiness model innovationBanking industryNeobanksmaster thesis203050592