Fayard, Anne-LaureReitberger, Linda Marleen2024-12-112024-12-112024-01-312024-02-15http://hdl.handle.net/10362/176360This thesis examines the challenges of AGOJI Studio, an impactful fashion brand operating in the Global South. The chapters resolve around two primary questions: first, identifying the crucial aspects in the development process of AGOJI Studio and second, exploring the challenges that have been tackled. The main outcome of the thesis is a comprehensive guideline, offering valuable insights and strategic approaches for similar entrepreneurial ventures. As one part of the guideline, the brand strategy is executed within the individual part. The focus is on creating brand trust as the most important factor for a dual-impact mission venture when interacting with stakeholder.engMarketingBrandingSocial brandingEntrepreneurshipBrand trustmaster thesis203681630