Castro, JoãoLaun, Paula2025-02-142025-02-142024-02-022023-12-20http://hdl.handle.net/10362/179004This paper explores JobMatch, an AI startup operating in the recruitment sector in Germany. It covers three key aspects: applying the Business Model Canvas for AI startups, analyzing the evolving EU legal landscape for AI, and building a business case for JobMatch. This work focuses on AI-powered recruitment optimization for Generation Y/Z in the gig economy, ensuring compliance with regulations and ethics. This concept is intended to serve as a guide for AI-centric companies to integrate AI ethically, considering regulatory compliance and ethical standards in their business models for future success.engBusiness model canvasAiSuccess factorsValue propositionCustomersFinancial viabilitymaster thesis203864573