Costa, Luís AlmeidaSantos, Ricardo Maia Ferreira dos2015-11-032015-11-032015-06http://hdl.handle.net/10362/15761This report presents a case study to be used in courses of negotiation in masters and executive programs. The case studies the topics of the coalitions´ formation and stability from a negotiation analysis perspective, linking it to value creation. Moreover, it illustrates the problem of western companies investing in the Chinese market. The methodology utilized was the construction of a negotiation case, inspired by a real negotiation in the Consumer Electronics industry. Its purpose is to illustrate the value creation problems in coalitions. It is concluded that by maximizing value creation, negotiating parties are more likely to obtain stable coalitionsengNegotiationCoalitionsValue creationConsumer electronicsmaster thesis201473712