Rodrigues, João LoureiroRamos, Patrícia FerreiraDulfer, Sophie2026-02-232026-02-232025-06-182025-01-17http://hdl.handle.net/10362/200557Corporate Social Responsibility (CSR) has emerged as a powerful tool for enhancing employer attractiveness and aligning companies with modern workforce values. This paper investigates the role of CSR messaging in job advertisements, focusing on its impact across different generations and job pursuit intention (JPI). A quasi-experimental design reveals that CSR messaging significantly enhances employer attractiveness, particularly among younger generations (Y and Z) and individuals with high JPI. These insights underline the importance of CSR as a strategic recruitment driver, enabling organizations to attract diverse talent pools while addressing broader workforce expectations for sustainability and social responsibilityengCorporate social responsbilityHuman resource managementEmployer attractivenessRecruitment and selectionSustainability communicationmaster thesis204129486