Gomes, EmanuelSousa, Gonçalo Cordeiro deAbrantes, Sofia Soares dos Santos2024-12-022024-12-022024-01-232023-12-20http://hdl.handle.net/10362/176112Selecting a new international market for a firm is a critical strategic choice that demands a thorough evaluation of its viability. This paper provides an in-depth analysis of Rwanda's potential as a destination for expanding the company's operations. The General Manager’s keen interest in this country stems from its centrality in the African continent and Lightning Density Activity, which significantly influences the company's growth. Still, aside from this interest, an analytical approach is required to understand Rwanda's value proposition for this industry, reviewing significant determinants of international market selection, including contacts, competition, market and company sales potential, and entry conditions.engSmall and medium enterprisesInternational market selectionLightning protection industryRwandaBusiness developmentmaster thesis203680278