Gonçalves, Ana RitaPinto, Diego CostaShuqair, SalehDalmoro, MarlonMattila, Anna S.2025-03-102025-03-122024-060268-4012PURE: 82084780PURE UUID: bd991e4a-e199-4925-9a8c-4c3d7009178dScopus: 85183563881WOS: 001218444700001ORCID: /0000-0003-4418-9450/work/179772495http://hdl.handle.net/10362/180395Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- %ABS2% --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Although the empowerment of technology is of great value to society, little is known about its downstream effects on consumers' decisions. This research draws on the expectation–confirmation theory and autonomy in artificial intelligence (AI) and investigates how AI (vs. autonomous choice) has detrimental effects on consumer outcomes, creating an autonomy-technology tension — i.e., the conflict arising from AI technology diminishing consumers' autonomy in their choices. Four studies using a mixed-method approach reveal that the use of AI recommendations in streaming platforms creates an autonomy-technology tension that reduces consumers' performance expectancy, thus lowering their satisfaction. However, such effects are contingent on the nature of the AI recommendations. While a mismatch between AI recommendations and consumer preferences might backfire, AI's negative effect is mitigated when choices match consumers' preferences. We make significant theoretical and practical contributions to empirical research on consumers' sense of autonomy while interacting with AI.12680128engArtificial IntelligenceAutonomyDecision-MakingPerformance ExpectancyStreaming PlatformsManagement Information SystemsInformation SystemsComputer Networks and CommunicationsInformation Systems and ManagementMarketingLibrary and Information SciencesArtificial IntelligenceSDG 8 - Decent Work and Economic Growthjournal article10.1016/j.ijinfomgt.2023.102748https://www.scopus.com/pages/publications/85183563881https://www.webofscience.com/wos/woscc/full-record/WOS:001218444700001