Casquinho, ConstançaPereira, Mariana Da Silva2022-07-282025-12-172022-01-192021-12-17http://hdl.handle.net/10362/142532The consulting project aimed to develop a financial literacy initiative for Grupo Ageas Portugal to help educate the Portuguese youth. The insurance company already had an initiative- Ori€nta- te-, so one of the suggestions is to keep and improve it. More specifically, it is recommended that Ageas focuses on finding new partnerships-one to contact schools and train teachers, and another to reach young individuals that can be used as mentors and provide support to teachers and students. Additionally, high school students should be added to the target. Lastly, it is crucial to improve the current offering for middle school students through additions that range from new in-class and online resources to a marketing campaign for teachers.engEducationFinancial literacyPortuguese young generationsSchool initiativemaster thesis203022033