Truong, NatalieSosnowski, Michal Aleksy2020-02-062020-02-062019-09-20http://hdl.handle.net/10362/92317The work focuses on finding which factors motivate players to play online video games and what are the consequences of playing with direct focus on Fortnite and League of Legends. This paper relays on scientific literature, two primary studies: netnography research and survey, together with available secondary research data. The last part of the work presents industry and selected gaming companies’ recommendations. The most important industry game factors are enjoyment, competition, friendship, and emotion catalyst. The main findings for Fortnite include extension of promotional activities to older players; and for League of Legends, extending game accessibility to a new platform.engOnline video gameCustomer behaviorMotivation, Marketingmaster thesis202417930