Casquinho, ConstançaMaestre, Alvaro Egido2025-05-092025-05-092023-06-022023-05-17http://hdl.handle.net/10362/182926The consulting project discussed in this thesis was conducted with the Portuguese company Indie Campers, which offers road trips throughout Europe, US, and Oceania. To guide its revenue management function, the client relies on demand forecasting, and stock and price management. This paper aims to provide a deep understanding of the current pricing and stock planning, current processes and management capabilities in the Revenue management function at Indie Campers. To understand the Revenue management functioning, a literature review of the most important concepts is provided. After diagnosing, analysing, and experiencing the use of the current processes and capabilities at Indie campers, a glossary, and a playbook are conceptualized. These approaches serve as a guideline with the aim of, respectively, formulating and structuring the most important concepts, and elaborating the key steps and best practices for effectively solving revenue management related challenges at Indie Campers.engStrategy consultingRevenue managementPricing strategiesStock managementGlossaryPlaybookmaster thesis203366212