Baptista, JoãoMazzotta, Stefano2024-10-102024-10-102023-10-042023-10-04http://hdl.handle.net/10362/173306This report delves into the electrification journey of the fictional car manufacturer 8Tron, examining the strategic shifts, technological advancements, and environmental implications over a gamified experience spanning 6 years. It explores the company's transition from conventional vehicles to a fully electrified fleet, highlighting the motivations, challenges, and outcomes. Additionally, it assesses the alignment with global sustainability goals and evaluates the cross functional decisions made across operations, human resources, and marketing. Individual reflections over key group accidents offer a unique perspective on the transformative journey and insert professional development into a broader human dimension.engElectrificationAutomotive industryBrand expansionLean manufacturingTeam dynamicsSustainable goalsChange managementGreen supply chain managementGreen human resources managementGamificationSelf-reflectionmaster thesis203517075