Schmitt, DanielaLaghaie, ArashHazan, Morgan2025-08-012025-08-012025-01-222025-02-19http://hdl.handle.net/10362/185871The wearable technology market, led by smartwatches, thrives with consumers’ rising demand for health monitoring. However, current devices inadequately serve the growing elderly population with distinct healthcare needs. Through literature review and mixed-methods research - including interviews, perceptual mapping, and conjoint analysis - this study identifies critical attributes for a smartwatch appealing to elderly users. Key findings suggest enhancing usability, integrating advanced health features, ensuring data privacy, and fostering emotional connections to bridge the generational gap. The proposed "Guardian Smartwatch" guides brands, particularly Apple, in designing inclusive wearable technologies that enhance health, independence, and intergenerational care.engSmartwatchWearable technologyConsumer perceptionGenerational accessibilityPrice sensitivityBrand personalityTechnological integrationAI and predictive analyticsElderly usabilitymaster thesis203959795