Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?

Silveira, Catherine daSousa, Mariana Mendes Lino de2021-08-242021-08-242021-01-112021-01-02http://hdl.handle.net/10362/123046engBrand managementUltra suaveHair care marketNatural segmentCan affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?master thesis202739473