Smart machines in day-to-day financial management: a launch strategy for a personal financial adviser App in the UK Millennials market

Faroleiro, PauloCosta, Luís Pinto2015-10-262015-10-262015-06http://hdl.handle.net/10362/15685Starting from Novabase’s challenge to launch in the UK Millennials a personal financial advisor mobile application, this work project aims to build a planning model to frame a business side of a launch strategy for mobile application in similar market and category. This study culminates on the design of SPOSTAC planning model. The created framework is intended to effectively and efficiently plan a launch strategy, being structured based on seven sequential elements: Situation, Product, Objectives, Strategy, Tactics, Action, and Control.engSpostacStrategyLaunchMobile AppPFAUK millennialsSmart machines in day-to-day financial management: a launch strategy for a personal financial adviser App in the UK Millennials marketmaster thesis201474301