Ragozzino, RobertoKoch, Bendix2025-04-012025-04-012025-01-292024-12-12http://hdl.handle.net/10362/181744This thesis explores how a Costa Rican company can organize itself to leverage competitive resources using ISO 9001:2015 as a framework for quality management system implementation. Focusing on Clauses 4 through 6, the study illustrates the application of organizational context analysis, leadership development, and actionable planning. Notably, Clauses 4.4 and 5.3 form the foundation of the quality management system. The findings are specific to this company and are not intended for broader generalization. Limitations include the scope of implementation and resource constraints that prevented official certification and KPI measurement. Future research should focus on full implementation and KPI validation.engISO 9001:2015Quality management systemCompetitive resourcesStrategy implementationImplementation strategiesmaster thesis203925564