Riva, CamilloSteinmetz, Niclas2024-10-282024-10-282024-01-172023-12-14http://hdl.handle.net/10362/174145This thesis presents an equity research analysis of the McDonald's Corporation, which recommends a "HOLD" position with a target price of $304.35 by December 31, 2024, indicating a 4.4% increase from the current share price. The analysis takes into account significant market trends, such as global population growth, the rise of the middle class in emerging markets and digitalisation. In addition, McDonald's is expected to continue its expansion due to its re-franchising strategy, which could drive sales and profitability. The company's "Accelerating the Arches" plan, which centres on digitalisation, collaborating with delivery services, and emphasising core products, seeks to strengthen its position in the highly competitive quick-service restaurant sector. Despite McDonald's strong brand and adaptability, the report concludes that the expected growth and margin improvements are almost fully reflected in the share price, leading to a Hold recommendation.engMcdonald´s corporationEquity researchCompany VvaluationForecastmaster thesis203604091