Baptista, JoãoSimoncini, Tommaso2025-04-032025-04-032025-01-242024-09-10http://hdl.handle.net/10362/181884This thesis analyzes the evolution of PROXiMA, a simulated company that exist only within the business simulation created by IndustryMasters®, operating in the Automotive sector. PROXiMA’s journey inside an industry which is facing disruptive technological innovations provides valuable insights for the real-life players and underlines how important is to have a clear and adaptable data-driven strategy. In particular, the functions of Finance, Strategy and Operations will be examined. In addition, this paper will include a personal reflection on the role played by the author within his team, highlighting the importance of open communication and a structured organization of teamwork.engBusiness in PracticeBusiness simulationReflective analysisBusiness managementTime managementTeam buildingTeam dynamicsLeadership styleCross-functional team leadershipSustainabilityESGAutomotiveGreen mobilityElectric vehiclesCombustionmaster thesis203926250