Baganha, ManuelCunha, Tiago Pedro Bernardo Salcedas da2021-08-252021-08-252021-01-112021-01-04http://hdl.handle.net/10362/123098In recent years the commercial activity has become increasingly important for Portuguese football clubs’ finances, having as one of its main drivers the sales of merchandising products. Therefore, a competent management of their Supply Chains should be a priority for clubs. This thesis proposes to guide these products’ Supply Chain strategy choice by conducting a qualitative assessment approach based on three global dimensions: Product, Demand and Supply characteristics. The merchandising products featured in the analysis are Match Shirts and Scarfs, for Big and Medium & Small Portuguese clubs. Data was collected by interviewing industry professionals and surveying consumers.engSupply chain managementOperations managementSports managementManufacturing strategymaster thesis202742806