Sá, Nuno Quartin Bastos de Vasconcelos eTocha, João Freitas2022-05-182022-05-182021-09-212021-09-07http://hdl.handle.net/10362/138144In this Work Project, we undergo a valuation of the company BMW AG and its primary operations relating to the car and motorcycle manufacturing business and financial services segments. We identify good operational performances and strong pricing power, ground on brand recognition and differentiation. However, key challenges to the industry in the form of supply shortages, imminent government interventions and increasing competition in a mature sector have had a heavy negative impact on the valuation. We forecast sales growth 1.2%-3.0%after 2022 and a FY2022 total shareholder return of 5.1%,justifying a HOLD recommendation.engValuationElectric vehiclesAutomotive industryBmw groupShare priceBmw equity researchmaster thesis202895149